Sunday, 23 January 2011

Intituation research

Box Office Performance for Horror Movies in 2010

Rank
Movie
Genre
MPAA
2010 Gross
Tickets Sold
Inflation-
Adjusted
Gross
1
Horror
R
$84,660,648
10,784,796
$84,660,649
2
Horror
R
$63,075,011
8,035,033
$63,075,009
3
Horror
R
$62,189,884
7,922,278
$62,189,882
4
Horror
R
$53,183,340
6,774,948
$53,183,342
5
Horror
R
$45,710,178
5,822,953
$45,710,181
6
Horror
PG-13
$41,034,350
5,227,306
$41,034,352
7
Horror
R
$39,123,589
4,983,897
$39,123,591
8
Horror
R
$30,101,577
3,834,596
$30,101,579
9
Horror
R
$25,003,155
3,185,115
$25,003,153
10
Horror
R
$14,744,435
1,878,272
$14,744,435
11
Horror
 
$13,261,851
1,689,408
$13,261,853
12
Horror
R
$181,467
23,117
$181,468
13
Horror
R
$138,788
17,680
$138,788
14
Horror
R
$101,740
12,961
$101,744
15
Horror
R
$93,051
11,854
$93,054
16
Horror
R
$64,214
8,180
$64,213
17
Horror
R
$52,604
6,701
$52,603
18
Horror
 
$35,855
4,568
$35,859
19
Horror
 
$5,673
723
$5,676
20
Horror
 
$3,697
471
$3,697
Total Gross of All Movies
$472,765,107
Total Tickets Sold
60,224,857
Total Gross of All Movies at 2008 ticket prices
$472,765,127


As you can see from the table above, the highest grossing horror film of 2010 was paranormal activity 2. We can see that most of the highest grossing horror films are either sequels like resident evil: afterlife 3D or remakes like A nightmare on elm street.  We also know that some of these horror films use 3D technology attracting a wider audience because it immerses the audience more in the film, although there are films with a high budget to produce, we see that paranormal activity is 16th in the list and paranormal activity 2 is 1st. This shows us that you don’t need a huge budget to create a huge profit.
From these stats I would say that our film can be a low budget film and still produce a massive profit. So I would say that it would be easier to make a low budget film, as long as you create a big enough hype over the film people will go to see it despite if they think they like it or not. We’ll do this through viral marketing on the internet. Also the ratings for all of these films except number 6th on the list are all rated R movies.  This tells me that if a horror films wants to do good it generally has to be quite graphic. Although some would say that if it is possible to reduce the age rating of a film it will increase the target audience. I think there is a gap in the market for a low budget, none graphic horror movie. This is what will we hope to achieve in the making of our horror film.

Friday, 21 January 2011

Background research

A history of horror films

Horror films are films that are created to inflict the feeling of fear and a lack of safety to the audience. Directors use shock, gore, amongst combining real life fears, such as; murderers, pandemics and surrealism. Horror films often include and evil force, built up with tension and What is considered to be a horror film has varied from decade to decade. These days, the term "horror" is applied to films which display more explicit gore, jump scenes/scares or supernatural content (Wes Craven's New Nightmare, A Tale of Two Sisters, Saw films, The Strangers, The Ring, Session 9) 
Early horror movies are largely based on classic literature of the gothic/horror genre, such as Dracula, Frankenstein, The Phantom of the Opera, and Dr. Jekyll and Mr. Hyde. More recent horror films continue to exploit the monsters of literature. The first depictions of supernatural events appear in several of the silent short films. The early 20th century brought more milestones for the horror genre including the first monster to appear in a full-length horror film, Quasimodo, the hunchback of Notre-Dame who had appeared in Victor Hugo's novel, "Notre-Dame de Paris" It was in the early 1930s that American film producers, particularly Universal Pictures Co. Inc., popularized the horror film, bringing to the screen a series of successful Gothic features including Dracula (1931) and Frankenstein (1931)

With advances in technology that occurred in the 1950s, the tone of horror films shifted from the gothic toward concerns that some saw as being more relevant to the late-Century audience. A stream of low-budget productions featured humanity overcoming threats from "outside" and deadly mutations to people, plants, and insects, most notably in films imported from Japan, whose society had first-hand knowledge of the effects of nuclear radiation. Ghosts and monsters still remained popular, but many films used the supernatural premise to express the horror of the demonic. The Innocents and The Haunting are two such horror-of-the-demonic films from the early 1960s. In Rosemary's Baby by, the devil is made flesh.

Background research


This is some of our background research. this film was one of the 1st horror films ever.

Intial Ideas